![]() Growing issues with customer satisfaction and the extreme high-cost of Vaio laptops put Sony in an uncomfortable position. (Image credit: Anuj Bhatia/Indian Express) Earlier, in 2006, the company had to recall and replace around 10 million Sony-made lithium-ion batteries used in laptops made by Sony, Dell and Apple. Sony admitted that almost half a million of its Vaio notebooks were at risk of overheating and could pose a risk of burns to owners. While Sony was always questioned for the underperformance of its laptops, 2010’s overheating of Vaio laptops rocked the PC market. This didn’t go down well with many consumers who bought Sony’s fancy Vaio laptops. In fact, Vaio laptops had a tendency of slightly underperforming when compared to similar offerings from rival brands. At the time when other PC companies were selling similar laptops at much lower prices, Sony used to charge high prices for its Vaio brand. Not many remember that on stage Steve Jobs compared how the MacBook Air was superior to the Sony TZ series in many areas.īut more than the competition from Apple, it was the expensive price tags of laptops that hit the Vaio brand hardest. But Vaio’s downfall started after Apple unveiled the first MacBook Air in 2008. ![]() In its heydays, the Vaio reached a pinnacle and the brand gave tough competition to Apple in the high-end laptop segment. ![]()
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